Meet the Founder

Anasa Troutman, CEO & Founder

Memphis-based Anasa Troutman is a writer, producer, & real estate developer who has dedicated her work to the importance of culture & the power of love.

Anasa is a pioneer of cultural strategy & the building of narrative, economic, & political power. Anasa works hard to embody her belief in creativity as a transformative practice & engages art-making as a pathway to her own healing & spiritual expansion.

Working at the intersection of culture and the economy, Anasa is the founder of The BIG We LLC, The BIG We Foundation, BIG We Capital, and Historic Clayborn Temple, home of the 1968 Sanitation Workers’ Strike in historically South, Black Memphis. She lives a life driven by love and an unwavering commitment to cultivating safe, abundant, and joyful communities through storytelling, community building, and strategic investment.

Anasa’s vision focuses on the wellbeing of Girls & Womxn as well as Black, Indigenous, LatinX, and AAPI communities. She believes a well culture translates to a just society, loving public policy, and community programs propelled by creativity, connection, and social innovation. Leaning into the future of social impact, Anasa’s cultural wellness framework and culture shift methodology come together to create a pathway toward healing, justice, and abundance. Through Culture Shift and Culture Shift 101, she has taught thousands of artists, organizers, and leaders the power and practice of culture and narrative-based social impact strategies.

Anasa’s unique brilliance and beautiful heart has propelled her to provide strategic and creative support to the country’s most important cultural, political, and social justice entities, including The Highlander Center, India.Arie, Kat Taylor, Kellogg Foundation, National Black Arts Festival, Sony Music, and more. Anasa been invited twice to the White House by the Obama administration to advise on cultural policy.

For more about Anasa, please visit anasatroutman.com.

Meet the Collective

Our team is a collective of creative, hopeful risk-takers shaping culture through storytelling, strategy, and boldly shaping narratives that transform generations.

BIG We Foundation Team